Weekly Bitcoin + Freedom Tech Discussion
Show Identity
Working Title Options:
- Somali Sats Sunday - Playing on “Sats” (satoshis) and the Sunday tradition
- Horn of BTC - Geographic + tech focus
- Qof Salaam (“People of Peace” / “People of Bitcoin”) - Cultural resonance
- Freedom Hawala - Connects traditional trust networks with Bitcoin
Recommended: “Somali Sats Sunday” - Simple, memorable, clearly signals Bitcoin focus
Hashtags:
- Primary:
#SomaliSatsSunday - Secondary:
#BitcoinSomaliland#FreedomTechSomali#SatsForSomalis
Show Format (60-90 minutes)
Structure
| Segment | Time | Purpose |
|---|---|---|
| Opening/Welcome | 5 min | Brief introductions, weekly theme |
| Market Pulse | 10 min | Bitcoin price, news affecting Somalis |
| Deep Dive | 25-35 min | Main topic exploration |
| Community Spotlight | 10 min | Somali Bitcoin stories, projects |
| Q&A/Open Discussion | 15-20 min | Live audience questions |
| Closing/Announcements | 5 min | Next week preview, resources |
Weekly Themes Rotation
- Week 1: Bitcoin Basics - Terms every Somali should know
- Week 2: Remittances & Hawala - Bitcoin vs Traditional Systems
- Week 3: Merchant Adoption - How Somalis can use Bitcoin daily
- Week 4: Privacy & Freedom - Protecting financial sovereignty
- Week 5: Lightning Network - Fast, cheap payments for small amounts
- Week 6: Mining & Energy - Solar mining potential in Somaliland
- Week 7: Wallet Security - Keeping your sats safe
- Week 8: Bitcoin Around the World - Somali diaspora stories
Content Calendar Template
Create a shared Google Sheet or Notion with:
- Date (auto-filled: every Sunday)
- Host/Discussion Leader
- Main Topic
- Key Points to Cover
- Guest (if any)
- Resources to Share
- Recording Link (post-show)
Promotional Assets Needed
- Profile Header Image - 1500x500px with show title and time
- Weekly Promotional Cards - 1200x675px for pre-show posts
- Topic Announcement Templates - Consistent visual format
- Quote Cards - Key insights from each episode
Pre-Show Promotion Schedule
- Friday 12pm UTC: Topic preview tweet
- Saturday 6pm UTC: Guest announcement (if applicable)
- Sunday 2pm UTC: Reminder with discussion questions
- Sunday 5:45pm UTC: Final countdown tweet
Engagement Strategy
- Pin one introductory tweet explaining the show
- Create a thread after each episode with key insights
- Encourage audience to submit questions in advance
- Feature listener questions/suggestions in the spotlight segment
- Share clips (30-60s) of most impactful moments
Resources for Listeners
- Recommended wallets (localized for Somalia context)
- Exchange options for KYC/AML considerations
- Lightning node guides (for technically inclined)
- Community groups/channels to join
Measurements of Success
- Attendance growth week-over-week
- Engagement on promotional posts
- Questions/responses from audience
- New Bitcoin users onboarded (track via feedback)
- Somali Bitcoin project discoveries
Cross-Platform Distribution
- Telegram Groups: Share recording links
- Nostr: Threaded notes with quotes
- WhatsApp: Audio clips for non-X users
- Local Forums: Summarized key points